The year was 2018.

Missouri’s vote to legalize medical cannabis was still fresh. Anthony and Kaitlin, a married couple and parents of 3, living in Missouri (and medical cannabis consumers before it was legal) knew immediately after the vote: working in cannabis was what they wanted to do.

Kaitlin got her start as an unpaid social media intern for a CBD brand to get her feet wet. That experience propelled her to work with companies like The Green Market Report, Pantry Cannabis, Ganjapreneur, and eventually - directing a cannabis media brand with 20,000+ in the audience.

Anthony started growing at home, expanding his already-growing knowledge of non-cannabis horticulture.

Since Missouri had to wait until the medical license holders were approved, it took Anthony a few years to land a job in the Missouri market, but he eventually did and was the second employee hired at the brand new cultivation facility - just one of a few open in Missouri at that time.

Now, in 2024, Anthony and Kaitlin have experienced the industry’s highs and lows, worked with incredible companies and trailblazing leaders, and have risen from the cannabis industry ashes enough times to support those who need it most: growers and cannabis companies.

Southern Roots Genetics is a hub for growers and cannabis companies to find the resources they need for premium genetics, cultivation, and media & marketing opportunities.

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